Privacy Protection

liv777 Privacy Policy

This policy clearly sets out how we collect, use, and protect your personal data.

  Last updated: 29 October 2026

We are committed to protecting the personal data of players who access and use the liv777 platform. This Privacy Policy explains what data we collect, the purpose for which it is collected, how long it is retained, and what your rights are. By continuing to use the platform after reading and understanding this policy, you are considered to have agreed to the terms set out in it.

Types of Personal Data We Collect

We collect and store the following information when players register an account and use the platform—

1.1 Personal Registration Information

  • Full name
  • Date of birth (for age verification purposes)
  • Contact details — email address, phone number
  • Bank account or digital wallet details linked to payments, and deposit/withdrawal transaction records

1.2 Technical Information

  • IP address and network connection details
  • Device type, browser type, and version
  • Pages visited on the website and time spent browsing
  • Data obtained from cookies and similar tracking technologies

1.3 Gaming History Information

  • Games played and gaming records
  • Deposit and withdrawal transaction records
  • Bonus and promotion claim records

Purposes for Collecting and Using Personal Data

We use the information we collect only for the following purposes—

  • Account registration and player identity verification
  • Processing financial transactions such as deposits and withdrawals
  • Providing customer service and technical support
  • Monitoring and preventing fraudulent activity, cheating, and money laundering
  • Sending players relevant promotions and service updates
  • Analysing website and game usage patterns to improve service quality
  • Complying with responsible gambling requirements

Sharing Personal Data and Third Parties

We do not sell players' personal data. We share it only within the following limits—

3.1 Service Providers

We share only the data necessary to complete financial checks with payment service providers such as KBZPay, Wave Money, AYA Pay, and bank transfer services. Those providers operate under their own privacy policies.

3.2 Legal Requests

Where we receive a valid legal order or official request from a relevant regulatory authority, we will respond as required.

3.3 What We Do Not Share

We never share players' personal data with advertising agencies, data brokers, or any third party not directly involved in providing our services.

Cookies and Tracking Technologies

We use cookies and technical tracking methods to provide a smooth experience on the website.

4.1 Essential Cookies

Essential cookies are used to keep the website running properly and to maintain your login session. Disabling them may cause parts of the website to stop working correctly.

4.2 Analytics Cookies

Analytics cookies help us understand how players use the website so we can improve our services.

4.3 Managing Cookies

You can change how cookies are handled through your browser settings. Disabling them may limit access to some features of the website.

Data Security Measures

To protect players' personal data, we apply industry-standard security practices on our platform—

  • SSL (Secure Socket Layer) encryption — all data transmissions are protected with SSL
  • Databases — access controls are in place to prevent unauthorised access
  • Payment records — encrypted and stored separately from other financial data
  • Staff — access to personal data is restricted under a need-to-know policy
  • Security audits — we regularly review the security of our services

We want to be transparent: no company can guarantee 100% protection of data transmitted over the internet. We take every reasonable precaution, and in the event of any data breach, we will notify affected players promptly.

Data Retention Period

We retain relevant data for as long as a player's account remains active. Closing or deleting an account does not guarantee immediate deletion of data — financial records and gameplay history must be retained for a defined period for legal purposes. After that period, data will be deleted or anonymised.

Players' Personal Data Rights

Each player has the following rights regarding their personal data—

  • Right to Access — You can request to view the personal data we hold about you
  • Right to Rectification — You can request corrections to any personal information that is inaccurate or incomplete
  • Right to Erasure — You can request that your personal data be deleted, where there are no legal restrictions preventing this
  • Right to Restriction — You can place restrictions on certain types of processing of your data
  • Right to Withdraw Consent — You can withdraw your consent to the use of your data for advertising or communication purposes at any time

To exercise any of these rights, you can send your request by emailing us at [email protected].

Policy Updates and Notifications

We may update this policy from time to time as our services grow and legal requirements change. Any significant changes will be clearly posted on the website with an update notice, and your continued use of the site will be taken as acceptance of the revised policy. We recommend that players check this policy page regularly.

Contact Us

For any questions or requests regarding this Privacy Policy, you can reach us through the following channels—

Our customer support team is ready to assist players with any privacy-related questions in Myanmar language.

What You Should Know About Personal Data Protection

Player data is protected with SSL encryption and access controls. Financial data is stored separately for stronger protection. Our staff access to data is also restricted under a "need-to-know" policy.

Player personal data is never sold to advertising companies or data brokers. We only share the necessary information with service providers such as KBZPay, Wave Money, and AYA Pay as required to process payments. Data is not sent to any third party except when required by law.

Yes. Where there are no legal restrictions, you can request deletion by contacting us at [email protected]. Please note that data we are legally required to retain, such as financial records, can only be deleted after the applicable retention period has passed.

You can still access the website if some cookies are disabled, but services such as staying logged in, claiming bonuses, and uninterrupted gameplay may not work properly. We recommend keeping cookies enabled for a better gaming experience.

If there are significant changes to the policy, an update notice will be posted on the website showing the revision date. We recommend players check this policy page regularly. Continuing to use the platform after changes are made will be taken as acceptance of the updated policy.

For any privacy-related questions, you can email us at [email protected] or reach us in Burmese through 24-hour Live Chat. Our customer service team will handle personal data requests with full care and attention.